Texas Colon & Rectal Specialists // MIlestones

Adults born in the 1990s face double the risk of colon cancer and four times the risk of rectal cancer compared to those born in the 1950s. Yet many don’t know the CDC recommends colonoscopies starting at age 45, dismissing them as “for old people.”

Our campaign reframed this milestone as life‑saving, connecting it to familiar life events like getting a driver’s license or getting married. Through banner ads, paid social, and search during Colon Cancer Awareness Month, we drove awareness and appointments with Texas Colon & Rectal Specialists.

The campaign resulted in 6.12M impressions (3.75M above goal), 26.31K clicks to the website, and paid search reaching 11.8K.