Cancer patients aren't just choosing a doctor—they're choosing an entire team to help carry them through it. The All Behind You campaign made that truth visible, placing physicians, nurses, and specialists literally behind each patient, not in exam rooms, but in the everyday moments they're fighting to get back to. I handled concepting, creative development, and art direction across TV, print, and out-of-home, working closely with the photographer to bring it to life with the honesty it deserved.